Starting with 200 stores before the Shark tank episode and post the entry of Daymond, have 700 stores to add to the list. The product is all-natural, grain-free, and human-grade ingredients are used to make it.The product doesn’t have a website which it sells online but the products are sold in retail outlets.Other options of bites, treats are available but do not exactly compare with the energy bar for dogs. It is a new product category and a different product line for dog products.
There are no competitors in this product. With additional inputs on marketing and branding strategy, the products were positioned well and with attractive packing to create interest among buyers. Her attempt is to reach the stores where there are no pet stores currently available and is a great opportunity to expand distribution and availability.ĭaymond’s insight into the marker and expansion to 700 stores was extremely handy in growing the business. Sharks are obliged by her military service and thank her for the same. Next, she goes on to sales which had reached $11,000 in the initial business stages. She started off by explaining the use of her product and what the product is exactly. Kristina came into the tank seeking $100,000 for 20% of the company. The pitch started in a pet-friendly fashion. The product was developed so that Kristina could take a portable, delicious, scrumptious meal for her dog on the long treks and hikes worldwide. The product took shape in the couple’s kitchen and from there it spread to mom and pop stores far and wide. Her husband being a food scientist by profession, took his passion forward to help develop the product Turbopup with his ingenuity. She loves skiing and hiking in her lovely hometown of Oregon. Kristina has been a former air force pilot who loved to serve in Iran and Afghanistan. Not an easy climb story for Kristina and her dog. Did Turbo pup get a deal on Shark Tank? Founder Story:.What happened to Turbopup after the shark tank?.
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